Factory farming and hand-rearing represent contrasting approaches to animal agriculture. The same applies sadly in our industry when comparing the UK’s largest purest cremation companies, with it’s industrial driven approach, to the care, respect and dignity afforded by an open and honest funeral director, and their direct cremation services and choices.
Factory farming prioritizes maximizing production, profit and investment return by restrictive measures which often leads to crowded and stressful conditions for animals, while hand-rearing focuses on individual animal care and welfare, with ethics and personal guarantees from the trusted farmer.
The former raises significant ethical and environmental concerns, while the latter emphasizes sustainability and generally much higher quality products. Not always at a higher price than those mass produced.
Just like in any market those with big pockets, marketing consultants and spin doctors and a good legal team can paint the most attractive of picture, but as those who attended our open days will tell you, seeing for themselves exactly how and why we do things, saying it gave them comfort, reassurance & important facts not fiction.
Not all funeral companies are the same that’s why we are so very proud to standout from the heard.

